Custom CRM Development Services

What is a CRM?

CRM, short for Customer Relationship Management, is a tool used to track customer behaviour, attitude, and buying patterns. Custom CRM is software tailored to an organization's marketing and sales needs. It analyzes the customer experience and provides insights into how they move through the buyer's journey.

CRM is crucial for a business's growth as it connects various channels, such as marketing, sales, service, and support. It enables every employee to engage with leads efficiently, regardless of their stage in the customer journey.
Customized CRM development focuses on meeting an organization's unique requirements, setting it apart from off-the-shelf CRMs. With customized CRM software development, the possibilities are endless.
For example, integrating mobile functionality into the CRM allows team members to access it on their mobile devices. They can assign tasks, receive notifications of customer activity, and interact with customers on the go.

WHY CUSTOM CRM?

Characteristics of a Bespoke Customized CRM
Customer data is highly valuable for any organization. However, it is crucial to utilize this data effectively to drive meaningful results. The CSV file containing data cannot be easily understood and implemented by the marketing, sales, and support teams. To address this, a customized CRM translates the necessary data into a format tailored specifically for each team in the organization:

A customized CRM makes converting customer data into a detailed and sophisticated display environment effortless.
Furthermore, the CRM prioritizes tasks and customer interactions based on their collected data. It simplifies communication, ensuring the right customer is engaged at the right time.
The CRM also enables customer sorting based on the value proposition, allowing organizations to leverage this information directly within the CRM system.
Moreover, the CRM provides valuable data insights so every team member can access information about the last communication with a particular client.
Additionally, the CRM allows setting up notifications for follow-ups with customers, ensuring they never forget about you and your company.

When Is Custom CRM Development the Right Choice?

If off-the-shelf CRM solutions cannot meet your requirements, opting for custom CRM development is advisable. There are several reasons to choose this approach

Various integrations

If you require multiple integrations, verifying whether ready-made CRM systems support them is important. Custom CRM app development is often a better choice if you want to continue working with the services you are accustomed to, such as email, social media, and messaging platforms.

Clear business needs

Most CRM systems are designed for the mass market, which may not align with your specific expectations and requirements. Developing a CRM from scratch is the ideal solution if your company requires certain features. For instance, custom-made chatbots can provide personalized support for your customers.

Unique design

Pre-packaged CRM solutions often offer limited design templates, button layouts, and tab configurations. However, each company has its unique workflow. With ready-made CRM systems, customization options are limited, which can result in additional time and costs for staff training. In contrast, custom CRM development allows for tailored design and workflow optimization.

Cloud architecture

Building a cloud-based CRM solution enables anytime access to data. With data stored in the cloud, your team can retrieve the necessary information anywhere in the world. It ensures flexibility and accessibility for your business operations.

Sales

Enhance lead processing speed and quality with live AI assistance, gain end-to-end sales pipeline visibility, and boost the efficiency of your sales team. A CRM improves customer retention by providing superior service and personalized experiences, driving repeat sales that are more cost-effective than acquiring new customers.

Pricing and billing

Streamline pricing and billing management with a custom CRM that automates invoicing, increasing efficiency and reducing errors. It also maintains a comprehensive transaction history for each customer, enabling swift identification of late or missing payments and a better understanding of purchasing patterns. Integration with existing accounting systems ensures real-time updates and accurate record-keeping.

Customer data management

Centralize and manage all customer-related data in a single location. By having a complete view of customer interactions and activities, organizations can improve engagement and enhance the customer experience.

Lead capture

Save time and eliminate manual lead registration by connecting CRM to all lead generation sources. Accurately collecting customer data provides valuable insights for businesses to understand customer behaviour and lifecycle stages.

Marketing

Collect data for customer segmentation, enabling targeted marketing campaigns and better fulfilling customer needs. Easily execute personalized campaigns triggered by events across various marketing and advertising channels.

Email and apps integrations

Seamlessly integrate your custom CRM solutions with email by syncing existing email channels such as MS Outlook or Gmail. It provides full visibility of emails, contacts, calendars, and more across desktop and mobile, empowering your CRM platform. Integration with ERP and financial software enhances efficiency.

Customer service

Efficiently manage your contact centre with multi-channel case capture, rule-based case routing, and quick access to a comprehensive knowledge base for your agents.

Customer self-service and feedback

Provide customers with an easy platform to find solutions to common challenges, reducing the workload of your customer service team. Create surveys to collect feedback and analyze real-time customer sentiment.

Partners tracking

Collect and manage information about your partners to enhance customer experiences. Keep track of important details regarding issues and resolutions, gaining valuable insights to improve business productivity.

Reporting

Identify areas for optimization and facilitate data-driven business planning using user-friendly records.

Chudovo Custom CRM Development Process

Discovery

Our team analyzes your existing processes that the CRM will address, identifying manual workloads, obstacles, and time-consuming tasks.
We uncover opportunities for process optimization to improve efficiency.
Our experts conduct interviews and evaluate business processes to understand your CRM requirements.
We identify internal and external data sources for integration with the CRM.
We create a map of future CRM users, including their role hierarchy and specific needs.

CRM designing

Usage scenarios are developed for various user roles in the CRM.
Our team arranges functional specifications of the CRM.
An integration plan is created to connect the CRM to relevant systems and data sources.
The architecture of the CRM, including the programming tools and technologies for each component, is documented by our team.
An estimation of the project timeline and cost is provided.

CRM development

Our developers are responsible for creating all the features of the CRM, whether by adapting an existing platform or starting from the beginning.
We also establish APIs to connect the CRM with any other systems you utilize.
Our team conducts thorough testing to assess the functionality, integration, compatibility, security, and usability of the CRM.
Once all the tests are successfully passed, we launch the CRM live.

CRM testing and QA

We optimize the security of your customer relationship management system and guarantee utmost confidentiality by implementing top-notch CRM development security measures.

CRM support and maintenance

We provide user training to ensure easy adoption of the CRM and to answer any questions your team may have.
Additionally, we offer on-demand support services from Level 1 to Level 3.

Custom CRM System Development Benefits

We specialize in delivering custom CRM solutions for businesses of all sizes. Our experienced team is equipped to handle any challenges that may arise during the CRM software development process. By closely collaborating with our clients, we gain a deep understanding of their unique needs and requirements, allowing us to provide the most relevant functionality and cost-effective solutions.

01

Startups

For startups, we prioritize a systematic approach to CRM system development, ensuring that our clients receive the desired results. We thoroughly analyze our clients' products to understand the necessary integrations and functionalities, offering flexible pricing and development options to provide customized and affordable solutions.
02

Small & Medium Businesses

Small and medium businesses can rely on our CRM system development services to prioritize their specific objectives. We recognize that each company has its processes and goals, so we work closely with our clients to create tailored CRM solutions that improve operational efficiency, facilitate management, track team performance, and automate processes.
03

Enterprises

Enterprises can count on our CRM software development services to meet their needs. Our solutions are designed to be scalable and flexible, adapting to evolving requirements and growing customer bases. Our experts ensure seamless integration with other systems for smooth data flow and workflow management.

Advantages of custom CRM development

Functionality choice option

Choose the functionality option that aligns with your business workflow. CRM systems may collect and use customer data, but specific goals and desired functionalities can vary. Obtain a customer relationship management system that supports your unique business objectives.

A simple-to-use custom solution

Opt for a simple-to-use custom solution that caters to your specific needs and requirements instead of a costly and complex out-of-the-box enterprise CRM system designed for general business needs. We develop functionality and a user interface that minimizes the learning curve for CRM users and promotes system adoption.

Significant cost-savings

Enjoy significant cost savings in the long run by developing a custom CRM with the features you truly need. A well-designed CRM can lead to a higher lead conversion rate, faster resolution of customer service cases, and other positive outcomes for your business.

Higher customer retention rates

Increase customer retention rates with CRM, as it helps businesses ensure customer satisfaction by valuing their needs. It fosters long-term relationships with customers.

Increased sales results

Achieve increased sales results by tracking and analyzing every step of the customer journey. Identify areas for improvement and optimize sales tactics accordingly.

Higher activity effectiveness

Enhance activity effectiveness through custom CRM solutions. Streamline processes and improve efficiency, leading to significant time, money, and resource savings.

Easy system scalability

Easily scale your system when new functionality is needed. Receive new features as required without relying on a vendor's upgrade schedule.

Ownership and total control

Have ownership and total control over your custom CRM. Avoid skyrocketing subscription fees and grow your team as needed.

Increased marketing results

Achieve increased marketing results by accurately targeting specific customer groups. Better marketing leads to business growth.

Less time spent on training

Minimize training time for end users. Training becomes more efficient and streamlined as your CRM system is tailored to your workflow.

Better integration

Enhance integration across different departments of your company. Implement CRM applications based on the same database, fulfilling unique requirements at various company levels.

FAQ

What does CRM development entail, and why is it important for businesses? Answer

CRM development involves creating software that helps businesses manage customer relationships. This software tracks and manages all customer interactions, from initial contact to follow-up after purchase. The ultimate goal of custom CRM is to obtain customer databases for sales, marketing, and customer service improvement.

When does a business need a CRM system? Answer

A business needs a CRM system when it faces challenges in managing leads, tracking customer data, handling numerous accounts, or spending excessive time reporting with limited insights. A CRM system can streamline sales efforts and provide accurate insights for effective future strategy planning.

How does CRM function? Answer

In a CRM system, customer contact details, purchase history, and preferences are tracked and used to personalize marketing campaigns, sales pitches, and customer service resolutions. CRM systems offer contact management, task management, and document-sharing features to enhance business operations.

What are the benefits of building a custom CRM system? Answer

Building a custom CRM system offers several benefits. It helps pinpoint and address customer needs, increasing customer loyalty and repeat business. Implementing custom CRM software improves customer support, increases referrals, organizes and identifies leads, enhances sales productivity, boosts lead conversion rates, elevates customer satisfaction, facilitates decision-making, and ultimately increases revenue.

How long does developing a custom CRM for an enterprise with a big database take? Answer

Developing a custom CRM for an enterprise with a large database generally takes around 2 to 6 months of overall work from scratch.

Can I later get the integration of other apps inside our CRM? Answer

It is possible to integrate other applications/software with your custom CRM. Public or private APIs can be developed during CRM building to ensure seamless communication with other desired software in the market or legacy software.

How much does it cost to build a custom crm? Answer

The cost of building a custom CRM varies depending on the business requirements. For a basic CRM system that stores customer data without complex reporting and analytics, the cost can range from $20,000 to $30,000. For a more sophisticated system with features like automated workflows, leads management, and forecasting, the cost can range from $40,000 to $60,000 or more. The final price can be determined after a detailed analysis of the project. Partnering with experienced CRM developers will help determine the right solution within the budget.