Karl Gorman
Digital Transformation in Real Estate

Digital Transformation in Real Estate: Unlocking New Possibilities in 2023

Digital transformation has revolutionized every industry, including the real estate industry. As customer satisfaction evolves, real estate businesses must keep up in order to remain competitive. The real estate industry has been slow to adopt digital transformation, but the recent coronavirus pandemic has accelerated the process.

The covid-19 pandemic has highlighted many challenges in the real estate sector. With people unable to move freely, alternative solutions had to be found in order to ensure that businesses could continue to meet customer needs, and the real estate industry is undergoing a digital transformation.

Many real estate companies have already implemented a digital strategy, so it is essential to act quickly in order to remain competitive in the real estate market by embracing digital transformation in real estate software development. This article will explore these topics and more.

Digital Transformation in Real Estate

What is Digital Transformation?

Digital transformation is the process of transitioning business processes to digital ones. This involves the adoption of digital technologies, such as automation, data analytics, and cloud computing, to improve efficiency, reduce costs, and increase customer satisfaction.

Digital transformation can also involve the use of virtual tours, automated transactions, and smart contracts to provide customers with a more personalized and efficient experience. In the context of real estate, this means the adoption of digital technologies within the industry.

Most customers expect businesses to understand their individual needs and preferences. And it is clear that the real estate industry is facing a major challenge: transforming its traditional processes into digital ones. Utilizing new technologies, such as virtual tours, automated transactions, and smart contracts, are essential for real estate businesses to remain competitive in the current market.

Benefits of Digital Transformation

Digital transformation offers a range of benefits to businesses. They include the following:

  • Increased efficiency
  • Cost of savings
  • Improved customer satisfaction
  • Access to new markets

Increased efficiency

Implementation of digital transformation technologies into real estate can result in increased efficiency in service delivery and product development. The process would involve automating repetitive tasks, adopting software in place of hardware solutions, and eliminating mundane tasks.

This allows the business to save time and costs and to boost efficiency. Furthermore, it’ll reduce the room for error that could harm your brand image, product development, or marketing plan.

Cost saving

Digital transformation can help businesses save costs in many ways. Automation can reduce the need for manual labor, while data analytics can help businesses identify areas of inefficiency and waste.

That means that real estate businesses would require less human labor due to automation. Also, once results from data analytics are in, they’ll be able to tell where they need to cut down and where they need to invest more to boost efficiency.

Additionally, cloud computing can help businesses reduce their IT costs by eliminating the need for physical hardware. By utilizing digital technologies, businesses can reduce their operational costs and increase their profitability.

Improved customer satisfaction

Digital transformation can help businesses improve customer satisfaction in various ways. Generally, digital transformation can provide customers with a more personalized and efficient experience, helping businesses stay competitive in the current market. Through the use of technologies such as automation, data analytics, and cloud computing, businesses can gain insights into customer behavior and preferences, allowing them to make their services and products better to meet customer needs.

This way, real estate companies would no longer create redundant products and services that do not adequately serve their target market. They’ll be more informed about their needs and would tailor their products according to those needs. In addition, targeted product development makes marketing those products way easier than if the customer couldn’t find the product useful.

Access to new markets

Digital transformation can help businesses access new markets by utilizing digital technologies. Tools such as analytics and cloud computing help businesses to gain insights into customer behavior and preferences in certain locations or demographics.

With these tools, businesses can better tailor their services and products to meet customer needs in those new markets. Plus, they’ll have access to more information about the people they are trying to reach.

It would no longer be just about the product. Instead, they’ll have a well-rounded view from initial research to product development, product launch, marketing, and product improvement.

Challenges of Digital Transformation

The challenges of digital transformation can be daunting, but they are necessary for businesses to remain competitive in the current market. Businesses may need to invest in new technologies and processes to ensure that their digital transformation is successful.

Challenges real estate businesses may encounter in their digital transformation phase includes:

  • Cost of implementation
  • The need for skilled person
  • The risk of data security breaches.

Cost of Implementation

The cost of implementation is one of the biggest challenges of digital transformation. This cost can include the purchase of new hardware and software, as well as the cost of training personnel to use the new technology. The cost of implementation can also include the cost of hiring skilled personnel to manage the new technology.

The need for skilled personnel

The need for skilled personnel is another challenge of digital transformation. Businesses need to hire personnel with the necessary skills and knowledge to manage the new technology and processes.

In cases where their current staff may not have the required skill set, real estate businesses may need to invest in training and development programs to ensure that their personnel are up to date with the latest digital trends and technologies. However, they would need to consider if it’s cheaper to hire new staff with the required skill or to train current staff.

The risk of data security breaches

Another challenge of digital transformation in real estate development is the risk of data security breaches and threats. Businesses need to invest in data security measures to protect their data from potential breaches.

This can include encryption, authentication, and access control measures. It also includes the need for businesses to invest in data backup and recovery measures.

Furthermore, businesses may need to adjust their organizational culture to ensure that their employees are aware of the importance of data security and best practices.

What is Digital Real Estate?

Digital real estate is the use of digital technologies to manage and optimize the buying, selling, and leasing of real estate. In previous years, real estate business activities were carried out manually. They usually took up time and weren’t as efficient as they could be.

But with digital real estate, businesses can enjoy the benefits of digital transformation, such as reduced cost, increased efficiency, elimination of mundane tasks, and better decision-making through data analytics. They can now reach new markets easily and design new products according to the tastes of these new markets.

Thinking about all these benefits is the easy part. But how about real estate digital transformation in practice? In the next section, we’ll go over examples of the implementation of digital transformation in real estate.

Examples of Real Estate Digital Transformation

For this article, we’ll look at two major examples of the digitization of the real estate business space. Zillow and Redfin are great examples.

Zillow’s Zestimate

Zillow is one of the world’s most popular real estate businesses, utilizing big data and machine learning to disrupt the industry. In 2006, they introduced Zestimate, which uses AI algorithms to accurately estimate a property’s value and make transactions transparent to customers and realtors.
At the time, the models had a 14% accuracy rate, but as technology advanced and the number of listings on the platform increased from 43 to 110 million, the accuracy of the models also grew to 5%. This was possible due to the collection of enormous data and the use of more sophisticated machine learning models.

The Zestimate feature has transformed the Zillow platform into a two-sided marketplace. On one side, consumers are searching for listings. And on the other, agents and lenders are offering assistance to consumers with their real estate needs.


Another example would be Redfin. Redfin has been revolutionized by the rise of Amazon Web Services, which has made building AI-based algorithms more cost-effective and accessible.

Artificial intelligence and data are essential for quickly matching sellers with buyers. Redfin utilizes data analytics to monitor the listings that its users interact with, allowing them to create an accurate recommendation engine for their platform. To further improve the accuracy of the recommendation engine, Redfin constantly compares the AI-driven recommendations with listings that show up under buyers’ selected criteria.

Key Tools in Digital Transformation Technologies for Real Estate

The real estate industry is undergoing a digital transformation, with new technologies emerging to disrupt the industry. Below are the top innovations that are revolutionizing the sector:

  • Data Analytics
  • Blockhain
  • Artificial intelligence
  • Real estate crowdfunding

Data Analytics

Real estate companies need to stay afloat because data has become the new oil money of this 21st century, and businesses that learn to tackle the use of big data in their power are now leaders.  By 2025 the big data analytic market will reach over $ 68 billion, making the compound annual rate 30%.

Over the years, the Real estate industry has always used data for transactional purposes and to determine the value of a commercial property.  But the 21st century has made everything different. Now, investors use big data to have knowledge of a property return and risk.

Real estate is an industry that works with large data. The realtors collect data regarding property, investors, owners, renters, etc. If you are new to the real estate business and you want to understand your clients more closely while dealing with big data, then you should use big data analytics.


Blockchain technology has brought about a different kind of market in the industry. Every industry in this century is into blockchain and real estate did not escape that era too.

Do you remember when transactions were done face-to-face? Now blockchain has become the new way of making transactions.

Realtors and buyers of properties carry out speedy transactions with blockchain technology. You get to review the history and status of the properties with blockchain technology. And what’s great about it is that Blockchain is made available for everyone.

Artificial intelligence

Since the pandemic, artificial intelligence has aided businesses and organizations, including those in the real estate industry. The inclusion of artificial intelligence, especially AI chatbots for assistance, has brought about an increase in millennial property buyers.

In real estate digital transformation, Ai is always used for faster responses to the user. The chatbot is added to the listings of the business website, and it performs different tasks like searching for property, answering FAQs, and solving specific problems.

Further, artificial intelligence chatbots give real estate websites 24-hour support. Studies have shown that 63% of clients have returned back to a real estate website that provides live chat support.

Real Estate Crowdfunding

As a developer, crowdfunding allows you to attract more probable investors. Crowdfunding can be a good way to increase the amount of your capital and reach new markets in the United States at low risk.

Though real estate crowdfunding has been there for up to 6 years and not many people are fully active in it, its practices have begun to rise, and crowdfunding opportunities have become more accessible. You just need to know the best crowdfunding tool to have successful crowdfunding.

Even as an investor in the real estate industry, crowdfunding will let you reach a bigger market with only a small amount of money invested in the process. It’s helpful for new startups that are interested in commercial properties.

The Future Of Digital Real Estate

Digital technology in real estate is going to be essential for any real estate business wishing to survive come 2023. Here are a few things to note regarding the future of digital real estate:

  • Currently, the real estate industry is already in use of technology and the available tools that can redefine the industry.
  • Although digital transformation can be the best thing that would happen in your real estate business, it can also be the downfall of your business if you don’t approach it in a good or informed way.
  • With the new trends and predictions, digital real estate is moving to a higher level of digitalization.
  • Real estate companies will adopt more digital solutions that will make business easy for them and their customers.
  • Customer experience will change and be at the center of the digital transformation.
promo image1

Certified engineers

Convenient rates

Fast start

Profitable conditions

Agreement with
EU company

English and German
speaking engineers


Real estate has become very competitive even before the digital era. For this reason, post-pandemic realtors in the industry adopt digital transformation to have a competitive advantage over other agents or companies. Digital transformation will help the realtor understands their buyer’s needs, while Ai chatbots add value to the operations of real estate

The concept of digital transformation is to help improve the process of new technologies to be able to win in the real estate market.  It is very necessary for every business to be able to satisfy its customers, and that is what you aim for as a real estate agent or investor. In years to come, digital real estate will expand, and there is a high chance that the market will be very competitive, so it’ll help if you keep track of it and get involved.


What is the digitalization of real estate?

Digitalization of real estate is a global phenomenon that incorporates digital technology to improve efficiency and revenue streams in the real estate industry.

What are the core elements of digital transformation?

The components of digital transformation are different because every industry is different and unique in its own way. However, some elements in the real estate industry include:

  1. Elevated and frictionless human experience
  2. Real-time relationships
  3. Empowered employees
  4. Data-based decision
  5. On-demand delivery
  6. Technology-enabled action and process

What are the potential advantages and disadvantages of real estate digital transformation?

Advantages include reduced cost,  automation, secure data, improved customer experience, faster response time and deal closing, and immediate evaluation and analytics.

Disadvantages include loss of job, slow technology adoption, lack of proper IT skills, and complex software & technology

What is the importance of real estate digital transformation?

Real estate digital transformation is important for the following reasons:

  1. Better understanding of change in customer behavior and expectations through predictive analytics using historical data and machine learning.
  2. Recent technology shift calls for a shift in real estate operations that include digital transformation tools such as automation, smart contracts, big data analytics, and more.
  3. Change in method of a competitive struggle for customers. The pandemic taught property buyers that they didn’t have to leave their homes to tour properties before finding the perfect one. Now many buyers make their house choices by touring thousands of buildings online through virtual tours.
If you need highly qualified real estate apps software developers at the right price for your project, contact us now!

Talk to us
Let’s talk about your project!
We will contact you as soon as possible