Political CRM Development

Business Challenge

For political activity, one of the key points is to run political campaigns and maintain good relations with the voters and potential electorates. Another key point in this activity is the structured organisation of information. In general, political CRM is the solution that allows management of the networking effectively in an easy and structured form. Accounts, contact information, potential voters, interaction with the electorate and much more – all these actions are possible thanks to online CRM. 

Building a relationship with each voter over time – is the main objective of the political CRM. Storage of important information helps to engage supporters more efficiently in the long-term perspective. A personalized approach to communication is the main part of success in attracting the electorate.  So, the project’s main objective is the development of a political CRM from scratch. In other words, the development of a custom CRM that meets all the needs of the political party.

Solution

The development of CRM that supports the communication between political party and voters included the following:

Outbound:

• Online mailing
• Offline mailing
• SMS mailing

Inbound:

• Online over website
• Offline over fax/paper feedback

Political CRM parts:

• Desktop application (for party’s stuff)
• Web application (for voters)
• Desktop autonomous application for taking part in Events (for party stuff)
• Online mailing web application (for party’s stuff)
• SMS mailing web application (for party’s stuff)
• Management of sending e-mails/generation pdf files (for party’s stuff)
• Internal services for sending Online, Offline, and SMS campaigns
• Internal services for system accessibility as part of SOA (service-oriented architecture)
• Reporting web application
• MS SQL database

Business Impact

The CRM development team has implemented a reliable custom CRM solution for the needs of political parties. Using this software the organisation was able to manage the relations with its voters and supporters efficiently. The party worked with the electorate and developed its popularity across the country.

What is CRM and what is the value of a CRM developer

CRM or customer relationship management is the solution for the management of relationships with existing customers, possible leads, and prospects. In particular, this is a set of tools to process new customers and maintain contact with existing ones. The main objective of any CRM – ensure that the interaction with the lead proceeds simply and efficiently. CRM systems help companies and organizations enhance their processes, improve communication with the target audience, and generally increase profits for the business. Often the business processes of organizations can be complex, so there is a need for CRM customization. In such cases, the involvement of the CRM developer is really necessary.

So, who are CRM developers? The CRM developer is a software engineer who implements the CRM system’s enhancements based on the needs of the business and its requirements. Usually, existing CRM systems cover common scenarios, but it does not always meet the needs of a particular business. That is why the CRM developer is being hired to execute CRM customization. Therefore, such a developer can add additional custom plugins & modules and integrate them into the existing CRM system. 

Role of the software for political campaigns

Politics is a field where the use of technology is a necessity. Various software solutions exist to cover the different needs of political organizations. With the efficient CRM, political parties can effectively identify potential electorates, track opportunities, and gain new supporters and voters as well as plan political campaigns. On the one hand, several ready-made solutions on the market can be used by political forces. On the other hand, some organizations may have specific needs and workflows and resort to custom CRM development tailored to their needs. Thanks to the use of technology in conducting political activities, parties achieve a high level of efficiency. It helps to increase voters’ engagement rates, inform them about the activities and areas of work as well as successfully conduct campaigns.