The Requirements to Build an eCommerce Website
- Things To Consider Before Building an e-commerce Website
- Key functional Requirements Document for e-commerce Website
- Mobile-Friendly Website
- Flexible Return Policy
- Highly Customizable Themes
- Relevant, Useful content
- Customer Support and Interface
- Website Security
- Search Engine Optimization
- Social Media Integration
Running an eCommerce website is a dream of so many entrepreneurs in 2021. After all, the outburst of COVID-19 has opened new doors for online retailers as shoppers are more plumped for digital services to experience both safety and comfort. The business aspirants can make the best out of the existing situation by following the latest eCommerce trends and eCommerce website requirements.
Where building an e-commerce web site is a get-at-able desire, the challenge lies in the consistent spike in the competition. This especially holds true in the case of retailers who are planning to launch their online store from scratch. The reason being, eCommerce designing is not only about the product, pricing, and product deliveries but entails a strategic execution to attract visitors to convert them into real customers. With that being the intention, let’s talk about the top requirements vital to create eCommerce websites.
Things To Consider Before Building an e-commerce Website
Designing an eCommerce website isn’t child play. Right from starting to attract the buyers for experiencing the desired conversion, an eCommerce executor has to be quite strategic and out of the box to establish the brand. Simply putting, there are plentiful things that one ought to consider before building an e-commerce website.
First and foremost, it is about bringing consistency into business by matching the website design with your products. Be it images, color schemes, text, or another kind of visual, keeping the design of the website coherent to what one is selling, helps to make the website complete in itself. Not only will it attract more visitors but also let the business relish the increased word of mouth.
Secondly would be to have a grasp of the business goals and integrating them precisely into the eCommerce business. This includes understanding the target customers and identifying the features and functionalities of the business based on the segmentation of customers. In addition to all this, accomplishing the goal of eCommerce marketing becomes easy by determining the key customers and finding the technologies they are using.
Some of the other key factors that are crucial for an eCommerce retailer to keep in mind before jumping into the bandwagon include product showcase and descriptions, shopping cart designs, shipping rate, easy checkout process, and payment option. Furthermore, ensuring the security of the website is one of the significant attributes to let the flow of eCommerce continue without trials and tribulations.
Key functional Requirements Document for e-commerce Website
Now that many entrepreneurs are passionate about getting a foothold in the eCommerce world, it is needful to be cognizant of the latest e-commerce requirements and trends. Here’s a list of key specifications suggested to keep in mind for building an e-commerce website.
According to the report presented by Statista, ‘52.2% of all website traffic is generated from mobile phones’. In other words, having a mobile-friendly eCommerce website design plays a significant role in driving hefty traffic and converting them into potential customers. The simple reason is, more and more people are using smartphones and prefer them as a handy device to search and shop.
The impeccable illustration of the mobile-friendly eCommerce business is Esty. It is one of the top eCommerce sites dealing with the buying and selling of homemade and vintage items. As per CNBC, ‘Etsy emerged out as a big winner during the pandemic and earned a whopping plus in its revenue.’ Where there can be a lot of factors behind its splendid success, its mobile-responsive design can achieve significant brownie points.
The fact that only 35% of businesses have mobile-optimized eCommerce websites as of now provides the striver with an opportunity to set a cutting-edge in the field. One can make this possible by making the information look easier to find by visitors, boosting the loading speed of the website, preventing text-blocking ads and too many pop-ups, and making button size large to work on mobile.
Additionally, harnessing large fonts, including Viewport meta tag, not using flash, and allowing a way to switch to desktop view can also help in making the eCommerce website responsive for mobile users. Make sure to perform regular mobile testing to avoid small issues and provide the ultimate user experience to visitors and customers.
Flexible Return Policy
One of the major constituents of eCommerce marketing that one rarely talks about is having a flexible return policy. In short, offering top-notch products coupled with flexible order fulfillment is a sure-shot way to retain the existing customers and increase word of mouth.
Talking precisely, the return policy of the store is one of the crucial factors in impacting the buying decision of customers. If an eCommerce business is integrated with a return policy that is flexible and suitable, it makes customers feel secure. As a consequence, they end up giving a shot to a product (especially the newly launched or one with no reviews) instead of avoiding it.
To write the return policy that can help eCommerce companies in turning their visitors into customers, it is first important to understand the purpose of the policy. In addition, it is recommended to keep the language of the policy simple and easy to understand. What’s more required is to include all the conditions and set of expectations. This helps the customers have peace of mind in the case terms, and conditions suit their needs.
Highly Customizable Themes
Building an eCommerce website is more of focusing on the interior rather than the groundwork. Another eCommerce requirement that can help business owners achieve a competitive edge in the market is a unique and appealing website design.
Surprisingly, new generation online retailers are more inclined towards custom eCommerce web design and development in place of depending upon the in-built templated theme. Not only will this help one stand in the crowd but it also provides the website its own identity in the marketplace. A few of the A-list advantages that can be enjoyed with custom eCommerce designing are no overwhelming features, compatibility with products and services, better SEO compliance, exceptional and extraordinary layout, and enhanced security.
However, to make sure that an eCommerce website design is not only enthralling but also responsive, it is essential to provide information to customers in the best possible manner. Besides, the overall eCommerce designing of the website should offer consistent technical support and regular updates to avoid the chances of customers being dissatisfied with the services. In short, an answer to the most general question, ‘how to build an eCommerce website’ is related to every aspect that enhances the user experience and helps the business owner gain potential customers in substantial amounts.
Relevant, Useful content
Michael Brenner, CEO of Marketing Insider Group, once said, “Content marketing is the gap between what brands products and what consumers actually want.” In other words, an enhancing eCommerce website design is not about adding bells and whistles but the content that differentiates the business out from the rest. The reason being, customers are not always in search of standardized products but more than that.
Articles, blog posts, caste studies, E-Books, Email marketing, are some of the seamless examples of content marketing that help eCommerce businesses be on the crest of a wave. However, this is only possible when an eCommerce website is filled with relevant, useful, and unique content instead of duplicated. The key behind making this possible is to foremost have a grasp of customers, irrespective of the niche.
Moreover, the fact that content plays a significant role in boosting the SEO performance of a website and helps in acquiring better ranking, it is important to consider the latest eCommerce trends and eCommerce website requirements while writing the content. This includes developing content marketing goals, creating actionable content, optimizing heading, adding relevant keywords, and focusing on long-form content.
Additionally, it is also paramount to update the existing content according to the latest trends and making it grammatically sound. All these points regarded while building an eCommerce website can help businesses go the extra mile.
Customer Support and Interface
Incredible customer experience is a significant factor when someone talks about top eCommerce site requirements. Astoundingly, 84% of customers consider customer service as the key to making a final buying decision. This entails an eCommerce business to integrate the website with the finest customer support and easy-to-navigate interface for the ultimate experience.
Ensuring the personalization of customer experience can be the way to run a successful venture as it helps the customers develop a sense of reliability for business owners. Where creating personalized product recommendations can be a technique to effective eCommerce website design, the business can also include exit intent pop, the option to abandon cart messages, discounts, and etc.
However, one should understand that extensive yet phenomenal customer support can head towards a better user experience but implementing the best user interface requires considering certain basic principles. This is because user experience and user interface are functionally different terms. Where the former is the end, the latter is key to achieve it. Below are the ways in which one can revamp the eCommerce website design in line with the needs and expectations of customers.
- Understand the Concept Of UI Design
UI or User Interface is a specialized domain that represents the graphical layout of eCommerce companies. It is an indispensable part of eCommerce web design & development. User Experience (UX), on the other hand, comprises everything that consumers access on the website, starting from information to digital interaction. Confusing both the terms is general for beginners, but the fact that these are not interchangeable requires one to have a deep understanding before building an e-commerce website.
- Simplify The Complex Navigation
Good website navigation is designed by keeping user experience in the mind. It is one of the crucial steps that businesses can take when they create eCommerce websites. It can be done by lessening the number of navigation options and making sure that the navigation menu can be easily accessed on mobile phones.
There is no doubt regarding the increase in cybercrimes and the threat of data theft. It is why gaining an insight into the methodology of improving website security while searching ‘how to build an eCommerce website’ is important. This helps to prevent hackers and cybercriminals from accessing confidential information and bringing it into unlawful use.
Though ensuring security while working on eCommerce website development isn’t a matter of a few minutes, following certain fundamental rules can help the business to achieve without substantial efforts. These are keeping the software up to date, enforcing the strong password policy, keeping the eCommerce website clean, backing up the data, and scanning the website for vulnerabilities. One can also hire a security expert to perform website audits and evaluate any malicious activity.
Search Engine Optimization
Search Engine Optimization (SEO) is the most effective technique to accomplish the goal of eCommerce website development. Moreover, 70% of marketers find SEO as pre-eminent in enhancing the performance of the website in comparison to PPC. The reasons are quite simple and candid. SEO, being the process to improve the website traffic, helps the search engine to crawl eCommerce websites easily, thus leading to better ranking.
What’s more phenomenal is that the effect of SEO is long-lasting, making it a great eCommerce website requirement to hit the jackpot. One can easily drive the desired traffic to their store and enjoys hefty conversion by working on SEO. Nevertheless, it is quite crucial to keep in mind the latest eCommerce trends to let Google and other search engines enhance the visibility.
Surprisingly, in today’s world, where executors find it strenuous to create eCommerce websites according to the latest eCommerce requirements, hiring digital marketing experts is the ultimate solution. In addition to the basic infrastructure, they can help in eCommerce marketing in line with Google SEO norms such as keyword research, content optimization, boosting link equity, and etc.
Social Media Integration.
Apart from focusing on infrastructure or layout in eCommerce web design & development, a business should also explore all the avenues when it comes to eCommerce marketing. One of the sure-shot ways to boost brand awareness and visibility in 2021 is social media integration. Be it Facebook, LinkedIn, Instagram, Twitter, and other popular social media sites, promoting the products and content can shoot up engagement with the website and head towards building a bigger audience.
The first and foremost method to work on social media integration is to ensure whether the website is social media friendly or not. Some of the other techniques to boost the social media presence of the eCommerce business comprise adding social share buttons, consider social logins, display social feeds, add user-generated content, and display social media-based comments.
Building an eCommerce website is not a complicated endeavor but surely entails specific eCommerce website requirements to consider. The fact that the effect of the pandemic has proved to be a boon for the digital world and expected to bring a major boom in eCommerce website development, entails the aspirants to work in compliance with updated eCommerce requirements to beat the competition.
Therefore, it is suggested to dive deep into the concept of eCommerce web design & development and consider the aforesaid requirements to turn business into a roaring success. Don’t forget to keep in line with the latest trends and algorithms for appropriate operations.